
Here’s what you can achieve with brainstorming. The goal of brainstorming was to come up with new ideas without criticizing any thought. The concept of brainstorming was developed by Alex Faickney Osborn in 1942 while working in his advertising firm, BBDO. Now when you know what does brainstorming means, let’s dive in a bit and understand what the main purpose of brainstorming is. Try to make a mind map now What is the Main Purpose of Brainstorming? After considering all these things in mind, you can come up with a new and exciting marketing plan. Subsequently, you will work on other things like the promotional strategy, what the customers think, the pricing, and what your competitors are doing.

Firstly, you will define its objective and the vision of the brand. Let’s consider that you need to work on a marketing plan for your brand. All ideas are noted during the brainstorming sessions, and some can even be clubbed together.


We can either come up with a new idea or build on an existing idea as well. In a nutshell, brainstorming is one of the most creative ways of problem-solving in which we work on ideas.
